What is content marketing and how useful it is?

Content marketing is a form of marketing that involves the creation and sharing of online media and text contents (such as videos, blogs, and social networking posts), it is a form of marketing that does not directly promote a brand but is aimed at stimulating interest in its products or services.

Content Marketing helps to attract prospective customers and turn them into paying customers by generating and sharing valuable free-of-charge content. Content Marketing helps companies to create lasting brand loyalty, provides valuable information for consumers, and in turn makes them more willing to buy the company’s products in the future. This new marketing approach is not direct sales, rather, it establishes faith and confidence with the audience. In contrast to other forms of online marketing, content marketing is focused on anticipating and meeting an already existing customer need for information, rather than a new demand.

What is the best medium for content marketing?

There are various ways you can go about marketing your content, but not all are as effective and easy as email content marketing. Email marketing is a type of direct marketing that is used to establish or enhance the relationship between a brand and potential or existing customers by using email to send valuable messages to them. Email marketing is cost effective (whether you do it by yourself or through marketing agencies) and relatively cheap when compared to other forms of content marketing. Over 90% of internet users access their email daily, also customers have the option of subscribing to what they are interested in, so email marketing is very efficient in getting the attention of the intended audience.

How to start your email content marketing

Now you know how effective email content marketing is, but how do you go about starting yours? You could hire an agency to do it for you or you could continue reading this article and learn how to start a standard email content marketing by yourself. This article does not necessarily discourage outsourcing your content marketing but rather present a tool that is used even by marketing agencies, as it doesn’t require any special skills or technical knowledge. Basically, all it requires is that you know how to present your brand, products or services in other to attract potentials or convince existing customers.


Wix.com is a company that offers stunning website design templates, web-building tools, and even more resources.  Wix’s drag-and-drop interface is very useful and easy to use when customizing Wix website templates. In fact, they are one of the best website builder platforms on the market as they provide you with the tools to create a site in a very simple way.

Wix runs in your browser (no software installation required) and already offers its own web hosting. You just need to log in, choose a template design and start creating. It requires no advanced or technical skills. Today Wix is one the largest companies in the website development and hosting field, hosting over 110 million websites.

How to build a triggered email with Wix

For starters, you need to understand what triggered email means; a trigger email is an email sent to a website user when such user has performed a specific task on the website. In more words, it is an automated email sent based on users’ behavior and activities. Utilizing such a tool on other web-building platform requires good programming skill or paid external plugins. Therefore, this is an amazing possibility offered by Wix and it is free to use when you follow the steps highlighted below:

  1. Visit Wix on your web browser, sign up for a new account or sign in if you already have a Wix account.
  2. Create a website by following the steps presented on screen.
  3. On your site’s dashboard, click on Marketing tools.
  4. Click automated emails.
  5. Click on the button that says “Create Your 1st Automated Email”.
  6. Use variables to customize email content e.g. Dear ${name}. The ${name} is a variable that has the value of individual names of the recipient.
  7. Once customized to fit your needs, click “use this email”.
  8. Copy the triggered email’s code snippet.
  9. Add the snippet to an event on your site.

Integrating such a useful tool can never get easier than this, as the above processes can be carried out in less than one hour.

Ideal events you can set up triggered email for

  • New subscribers welcome email: sending a warm welcome email to new subscribers/members is a good way to build a strong relationship from the onset.
  • Thank you email: everyone loves to be thanked, even when he or she has done so little to deserve it. Make your subscriber feel special and that you are aware of the activity they just performed e.g. after a purchase/order completion, a comment, contribution etc.
  • Special discount email: nothing makes a customer happier than getting a discount for a product or service he was just looking for. This type of automated email can be set up to be sent when a customer is searching or enter a certain category of product/service.
  • The “we missed you email”: when users just logged in after a long time, the best way to make them know you notice their absence is to send this type of email.


Wix is the best place to start your email content marketing without hassle. Wix also has many other great tools that are very useful for your brand. To get the best out of Wix resources you need to upgrade to Wix premium. Luckily for you, we have an amazing Wix promo code of 10% for any Yearly Premium Plan apart from Combo and Connect Domain. This promo is only valid for the first-time upgrade and the first year of the upgrade.

This is a guest post by Moxena Laxman.

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