It was Derek Halpern who said that there is an 80-20 rule, where you have to invest 20% of your time creating content, and 80% of your time promoting it.
And while Tim understands what Halpern was trying to express, he also thinks that the numbers are misleading and make people think they should only invest a little bit to create an article, and much more on promoting it, which is not what Halpern meant.
The actual numbers that people should understand better are 110%-110%. It means you have to go the extra mile when creating an awesome article and do the same for promoting it.
Therefore, you should invest a lot of time and effort into writing a fantastic article. Then be sure you’re going to get a lot of links to your article so that eventually, it will end up at the top of Google search results, and start bringing you passive consistent traffic every single month.